Best SEO For Real Estate: Get Your Property Listings to the Top of Google with Our Expert Strategies
Search engine optimization is an important part of real estate marketing, and it can make or break your business. It is the process of optimizing a website for search engines such as Google to maximize website traffic and ensure high rankings. The search engines have algorithms that determine which sites appear for a particular keyword phrase. By optimizing the pages on your real estate website, you can gain top rankings for market-specific keywords that will drive passive traffic to your site.
Search engine optimization takes time. It will take months, if not years, before you start seeing results. But it will increase your website traffic and prospects. Google research shows that the first page of search results receives 33% of the clicks. On average, 67K searches are conducted on Google every second. In addition, 75% of users do not go past the first page of search engine results.
The most important thing to remember about SEO for real estate is that it is not the same as creating an ad. You should try to optimize the content of your website instead of using paid ads. A good example of this is making sure your site contains relevant content. Ensure that your content answers questions people may have about your properties. This will make your brand more trustworthy. When implementing these strategies, it is crucial to take your time and be patient.
Using an internal link strategy is also an important part of real estate SEO. These links connect different pages on your website, giving Google a good idea of the site’s hierarchy. It also helps give the pages that are most important more link value. However, you must use the right anchor text, link target, and location to increase the link value.