AI-Powered Marketing Agency
Marketing forCustom Home BuildersFill the Build Schedule. Close $500K–$5M Custom Builds.
AI-powered marketing automation built specifically for custom home builders. More leads, more revenue, less manual work — all delivered by AI, no account managers required.
Sound Familiar?
Custom-home prospects research 6–18 months before signing — your sales process can't sustain that long without burning out
Production builders (Lennar, KB Home, DR Horton) outrank custom builders for 'home builders [city]' even though their product is fundamentally different
Build-on-your-lot vs spec-home vs design-build vs production each need different conversations and most builders mix the messaging
Lot-acquisition help, financing introductions, and architect referrals are unsold value-adds that prospects don't realize they need until well into the cycle
Past clients refer 30%+ of new builds but there's no organized referral program — just word of mouth that stalls
How We Fix It
Every solution below is automated, runs 24/7, and requires minimal involvement from you or your staff.
AI Voice Receptionist (Long-Cycle Custom-Build Specialist)
Holland qualifies high-end prospects with a consultative tone (NOT a transactional script — luxury buyers detect that), captures lot status (own lot / shopping / need recommendation), build type (build-on-your-lot vs spec vs design-build), square footage range, target budget, timeline, and architectural style preference. Books design-discovery consults or model-home tours.
Build-On-Your-Lot AI Search Optimization
Rank for 'custom home builders [city],' 'build on your lot [state],' 'custom home builder [region],' '[architectural style] custom homes,' and AI-search queries like 'how much does it cost to build a custom home in [state]' or 'build on your lot vs production builder.' Pull research-mode buyers in the early decision phase, before they default to production builders.
Long-Cycle Educational Nurture
Custom-build prospects need 6–18 months of nurture. We build a content library covering the entire journey: lot evaluation, financing (construction loan vs conventional), architect selection, plan approval, permitting, build phases, draw schedules, change orders. Each touchpoint moves the buyer one step closer without your sales team chasing.
Past-Client Referral Program
Past build clients refer 30%+ of new business but most builders don't run an organized program. We build a referral system that automatically reaches out to 1-year-post-completion clients with referral incentives (gift cards, dinner vouchers, or future-home design-credit), tracks referral source attribution, and rewards consistently.
Smart Website (Portfolio + Process-Forward)
Drone + interior photography portfolio organized by architectural style (modern, transitional, traditional, modern farmhouse, Mediterranean, mountain contemporary), build-process timeline content, draw-schedule transparency, financing partnership pages, virtual model-home tours, design-discovery consultation booking, and an interactive build-cost calculator. Built to convert design-conscious high-net-worth visitors.
Live Search Demand
Your Customers Are Searching for Custom Home Builders Right Now
These are the live monthly search volumes for what your potential customers are actually typing into Google for custom home builders. Every one of these searches is an opportunity an FDM-built site captures — demand that today is going to whoever ranks above you.
Top consumer searches in your niche
119K searches/mo
Every search above is a potential customer. An FDM-built website is AI Search Optimized from day one to capture this demand — both on Google and on the AI engines (ChatGPT, Perplexity, Google AI Overviews) that increasingly answer these queries.
See If Your Site Captures This DemandSimple, Transparent Pricing
No long-term contracts. No hidden fees. Cancel anytime.
Basic Website
Professional web presence, built and hosted for you.
or $470/yr (2 months free)
- 1–3 pages (home, about, contact)
- Up to 750 words of professional copy
- Mobile-optimized, fast-loading
- Your phone number + email displayed clearly
- SSL security + hosting + daily backups
- Custom domain connection (or free subdomain)
- Help Center with 100+ step-by-step guides
- Live in 5 business days
Smart Website
Everything in Basic plus the growth engine.
or $1970/yr (2 months free)
- Everything in Basic
- Click-to-call button
- Contact + lead capture forms with email & SMS alerts
- Self-service dashboard — edit anything, anytime
- Up to 15 pages
- Up to 3,000 words of professional copy
- Keyword Research Engine — 50 local keywords
- New AI-written blog post every week
- FAQ that grows on its own
- AI search optimization (ChatGPT, Perplexity, Google AI)
- Advanced schema markup
- Monthly performance report
Smart Site + Voice
Never miss a lead. Holland answers 24/7.
or $2970/yr (2 months free)
- Everything in Smart Website
- 24/7 AI Voice Receptionist (Holland)
- Niche-trained knowledge base
- Dedicated business phone number
- Knowledge base auto-updates from your site
- SMS booking confirmations
- Guided Google Business Profile setup (normally $97)
Full Stack
The entire growth engine on autopilot.
or $3970/yr (2 months free)
- Everything in Smart Site + Voice
- Review Autopilot — automatic review requests
- New-Client Nurture drips (SMS + email)
- Local SEO & AI Search content strategy
- Guided Google Business Profile setup included
- Priority AI support in dashboard
$0 setup · month-to-month · cancel anytime · all services fully automated
Hear It Before You Buy It
Try a live AI voice demo customized for custom home builders — right in your browser, no signup needed.
🎙 Try the Live DemoFrequently Asked Questions
Do you work with build-on-your-lot, spec-home, design-build, and production builders?
All four with tuned messaging. Build-on-your-lot gets buyer-already-has-land messaging. Spec-home builders get inventory-driven SEO + listing content. Design-build firms get architecture-led messaging emphasizing in-house design teams. Production builders get faster-turn messaging — though FDM is generally a stronger fit for custom + design-build than for production builders who already have national-brand SEO machines.
Can you handle our long sales cycle without our team needing to chase prospects?
Yes. The 6–18 month custom-build cycle is exactly what nurture automation is built for. Holland captures the lead, our content library educates them through every phase (lot evaluation → financing → architect → permits → break-ground), and your sales team only engages when behavior signals strong intent (revisits the contract page, requests a budget walkthrough, books a model tour). Most builders' sales teams stop chasing at month 3; ours stays active through month 18.
How do we compete with production builders like Lennar, DR Horton, KB Home, and Toll Brothers?
You're not actually competing — you're a different product for a different buyer. Production builders win on speed + price for buyers who don't care about customization. Custom builders win on design freedom, lot freedom, finish quality, and long-term home value. We position those clearly in copy and surface them in AI-search citations. Buyers who are 'just looking at production' often pivot to custom once they understand the trade-offs.