Five Named Tools · Prices From Their Own Pages
The Best AI Visibility Tools
The most-used AI visibility tools are Profound, Peec AI, Otterly, Semrush, and Ahrefs Brand Radar. A small business usually only needs a monthly check.
An AI visibility tool answers one question on a schedule: when someone asks ChatGPT or Google’s AI for a recommendation, does your business get named? Every price on this page was read from the vendor’s own pricing page on August 21, 2026, and our own product sits in the same table at its real price. No star ratings, because we haven’t run a rated test and won’t pretend we have.
The tools, side by side
Prices are the lowest published tier, as shown on each vendor’s pricing page on 2026-08-21. Several vendors show annual-billing prices by default; we note which. Enterprise tiers are custom everywhere and left out.
| Tool | Lowest published price | What the entry tier tracks | Built for |
|---|---|---|---|
| Profound | $99/mo, billed yearly (Starter) | 50 prompts; ChatGPT only on Starter — Growth ($399/mo yearly) adds Perplexity + Google AI Overviews | Brands and agencies |
| Peec AI | $80/mo, annual (Starter) | 50 prompts, choose 3 of ChatGPT / AI Mode / AI Overviews / Copilot / Perplexity / Gemini, daily | SEO and content managers |
| Otterly | $29/mo (Lite) | 15 prompts; ChatGPT, Google AI Overviews, Perplexity, Copilot; daily | Solo marketers, small teams |
| Semrush (SEO + AI Search) | $199/mo monthly, or $165.17/mo billed annually (Starter) | 50 prompts daily, 1 domain; Google Search, ChatGPT, Perplexity, Gemini and more — inside the full Semrush suite | Teams already using Semrush |
| Ahrefs Brand Radar | From $199/mo | AI Overviews & AI Mode, ChatGPT, Perplexity, Copilot, Gemini, plus YouTube and Reddit; prompt database lookups | Teams already using Ahrefs |
| AI Visibility Watch (ours) | $29/mo, cancel anytime | Re-runs your audit monthly: asks ChatGPT live whether it recommends your business, checks your Google Business Profile, emails the report, alerts you if you slip | One-location small businesses |
The honest read of that table: the first five are built around a prompt count. You pay for how many different questions you want watched across how many AI engines. A dental practice or a roofing company does not have 50 questions; it has four or five, and they all end in a city name. That is why the small-business option at the bottom costs what it costs — it is not doing less per question, it is watching fewer of them.
Which one fits you
| If you are… | Use | Why |
|---|---|---|
| A one-location business that wants to know if AI names you | The free audit once, then AI Visibility Watch ($29/mo) | Same question, checked monthly, with an alert the month you drop out. No prompt counts to manage. |
| A business that wants someone to do the work, not just watch | Get Recommended ($97/mo) | The watching is included; the point is the weekly fixes to your site, listings, and reviews that get you named. |
| A marketer tracking a brand across many questions | Otterly Lite ($29/mo) or Peec Starter ($80/mo annual) | Cheapest per-prompt entry points with multiple AI engines and daily tracking. |
| An agency reporting to clients | Profound Growth ($399/mo yearly), Peec Pro, or Otterly Standard ($189/mo) | Multiple projects/workspaces, API or Looker Studio reporting, more engines. |
| Already paying for Semrush or Ahrefs | Their AI add-on | One login, one bill; you are paying for the whole suite anyway. |
What is the top AI search optimization tool?
There isn’t one, and anyone who names a single winner is usually selling it. The tools above are monitoringtools: they ask AI assistants questions on a schedule and report whether you were mentioned. The “optimization” is still ordinary work — a website that plainly says what you do and where, a Google Business Profile with current details and recent reviews, and consistent listings — because those are the sources the assistants read. Pick the tool by how many questions and engines you need watched, then spend the rest of the budget on the fixes.
What is AI search optimization called?
You’ll run into three labels for the same thing. AEO (answer engine optimization) is the older term, from the days of featured snippets. GEO (generative engine optimization) came with ChatGPT and is what most vendors on this page use. AISO or LLMO (AI search / large language model optimization) show up in agency pitches. They all describe getting your business named when someone asks an AI assistant who to hire. We just call it getting named by Google and ChatGPT.
Are AI visibility tools worth it for a small business?
Worth checking, yes: BrightLocal’s 2026 Local Consumer Review Survey found 45% of consumers used AI tools like ChatGPT to find local business recommendations in the past year, up from 6% the year before. Worth $199 a month of prompt tracking, usually not. A one-location business needs to know two things — am I named today, and did that change — and both can be answered for free once and for $29 a month after that.
Where we fit, honestly
AI Visibility Watch is the small end of this table on purpose
It does one job. Each month it re-runs the same check as our free audit — it asks ChatGPT, with live web search on, whether it would recommend your business for what you do and where you are, and it reads your Google Business Profile rating, review count, and photos. You get the report by email, and a red alert the month you slip. $29 a month, cancel anytime. It does not track 50 prompts across six engines, and it does not fix anything — Get Recommended ($97/mo) is the product where we do the work.
Start with the free check below. If ChatGPT already names you, the Watch keeps you honest. If it doesn’t, you’ll know what to fix first.
Find out if ChatGPT names your business — free, about a minute
The free audit asks ChatGPT live and checks your Google Business Profile. No signup. That one-time check is the starting line every tool above charges to repeat.
AI Visibility Tools — FAQ
What is the best AI visibility tool?▾
It depends on who is using it. Marketing teams and agencies that track dozens or hundreds of questions across several AI engines use Profound (from $99/month billed yearly), Peec AI (from $80/month billed annually), or Otterly (from $29/month). Teams already paying for Semrush or Ahrefs get AI tracking inside those subscriptions ($199/month and from $199/month respectively). A single-location small business usually needs one thing — does ChatGPT name me, and did that change — which is what our $29/month AI Visibility Watch does.
Are there free AI visibility tools?▾
Yes. The free method is to ask ChatGPT and Google the question your customer would ask and see whether your business comes up — we walk through it in our how-to-check guide. Our free audit at fastdigitalmarketing.com/audit asks ChatGPT live and checks your Google Business Profile in about a minute, no signup. Ahrefs and Semrush also offer limited free lookups, but ongoing tracking on every tool on this page is paid.
What is AI search optimization called?▾
You will see three names for the same idea: AEO (answer engine optimization), GEO (generative engine optimization), and AISO or LLMO (AI search / large language model optimization). They all mean the work of getting your business named when someone asks an AI assistant for a recommendation. We just call it getting named by Google and ChatGPT.
Do AI visibility tools improve my ranking, or just measure it?▾
Almost all of them measure. They run a set of questions through ChatGPT, Google's AI answers, Perplexity, and others on a schedule and report whether your brand was mentioned or your site was cited. A few, like Profound's Growth plan and Otterly, add content suggestions. None of them changes your website, reviews, or listings for you — that is still work someone has to do.
How much should a small business spend on AI visibility tracking?▾
Less than you think. The tools built for marketing teams start around $80-$199 a month and charge by the number of questions tracked, which a one-location business does not need. A monthly check of the handful of questions customers actually ask costs $29 with us, and the one-time check is free.
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