Custom Home Builder Marketing
Bottom Line-We help Custom Home Builders sell more homes, improve client engagement, and boost their rankings on search engines.
Custom Home Builder Marketing
In today’s hot real estate market, lead generation for home builders needs a competitive edge. Even more so, with a possible upcoming recession, it is even more important to double down on your lead generation efforts. Think about it. During a recession, there will be even fewer people qualified to build a new home. Competition will be intense for those who are The big national builders will be throwing unlimited amounts of money towards it. You, as a local custom home builder, will have to outsmart the nationals to survive the recession. Fast Digital Marketing is here to help you with that. Our founder, Thad Paschall, has taken his companies through a few recessions in his business career. He has also built custom homes in the past. Interesting enough, it was during the housing crisis in the 2008-2009 time frame. It was just a side venture, but it gave him the inside scoop of what custom home builders go through on a daily basis.
Thad also knows what it takes to compete against big national companies on a local basis, as he did in his biggest venture, where he went up against large billion-dollar national companies and even created a new disruptive way to do business in that particular industry. Although he didn’t have the capital to compete, he looked for ways to disrupt and change the industry while everyone else was resting and doing it the old school way. He believes that in difficult times, you should double down, not lay down. To double down does not mean to just throw money at everything. It means you have to be smarter than the rest, either by taking the time to do so or bringing someone in that knows what the hell they are doing, especially through difficult times. Sometimes the smartest decision you can make is to bring someone in that knows more about an area you don’t have time to figure out.
Let us be your competitive edge in your local market. Let’s face it, 95% of your competition is not doing what it takes on the marketing side of things. This is good for you!
Since we only bring on so many clients, we do have a policy of only working with one custom builder in each area. Since so much of what we do is not being done by your competitors, it would be unfair to our paying clients to implement these strategies for others in your market. In fact, this is the first thing we check. We are loyal partners and committed to your success. You won’t find this attitude with most marketing companies, as they will work for whoever pays them. At Fast Digital Marketing, we are old school and live by different standards. Click here and schedule a call to see if we can help your company thrive in good and bad times. Schedule a Talk
Five Basic Custom Home Builder Marketing Ideas
These are the basic marketing programs you should have in place. After these are set up, then we can get into the more difficult areas that can move the needle more. There is so much more to know in each of the 5 areas listed below. This information is meant to give you a brief explanation of each area from an educational perspective.
Having a mobile phone Philosophy is a must. The majority of your potential clients will search on mobile first. Many will then do further research on a laptop or desktop.
Your website is the most powerful marketing tool you have. If it isn’t working, it doesn’t matter how many brochures you give away—your prospects aren’t coming to see you. A well-designed, functional website is the best way to show potential customers what makes you different from everyone else. But just having a website won’t guarantee success. You need to build a strong website that works. And there are several ways to go about doing that.
#1-Make Sure Your Website Is Responsive
The first thing you want to check is whether your website is responsive. What does that mean? Well, if someone goes onto your site on a computer, tablet, or smartphone, it needs to look good no matter what device they’re viewing it on. So, if you’ve got a desktop version of your site that looks great on a laptop but looks like crap on a phone, you’ve got a problem.
A mobile-first approach is the best strategy for ensuring that your website looks good across devices. This means making sure that your homepage, blog posts, product descriptions, and landing pages load quickly on smartphones, tablets, and laptops.
#2-Optimize For Local Search Engine Optimization (SEO)
Local SEO is important because people searching for homes in your area will likely be looking within a few miles of where they live. In fact, according to a study conducted by Moz, 96% of searches are done locally. If you are a custom home builder in a hot market such as Texas or Florida, you need to make sure you not only rank locally but also nationally as many are looking to move to these areas and are doing their searches from another part of the country. So, done correctly over time, you could be ranked in several places on the front page of Google.
So, when it comes to optimizing your website for search engines, make sure that you include keywords related to your home in the title tag, description tags, page content, and H1 headers. Also, make sure that all images on your site have alt text. Alt text helps Google understand what an image is supposed to represent. Finally, make sure that you use Schema markup. Schema markup allows search engine crawlers to better index your website’s content.
#3-Use Social Media To Promote Yourself
Social media is another effective way to promote yourself and your business. Facebook, Twitter, LinkedIn, and Instagram are some of the most popular social networks. Each has its own unique features and benefits. Here are three things to consider:
#4-Facebook Ads: Facebook ads are very cost-effective. They let you target specific groups of people based on their interests, age, gender, location, etc., which gives you a lot more control over who sees your ad than other forms of advertising.
YouTube Videos: YouTube videos are one of the easiest ways to share information about your company or services. The key is to create high-quality videos that show off your products and/or services. Make sure to include links back to your website and any other resources that you think would help potential customers learn more about you.
Instagram Stories: Instagram stories are a great way to get your name out there. When someone shares your story, it shows up in their feed and gets them talking about you. It’s like having a billboard right at their fingertips!
#5-PPC ads: Pay per click ads are also very cost-effective. You can set up campaigns with Google AdWords so that whenever someone clicks on your ad, they’re taken directly to your website. You have to be careful in this area as you could spend a lot of unnecessary money if you don’t know what you’re doing. We have spent millions of dollars of our own money on PPC over the years, so we know how to get the most out of what we spend. We can go into more detail on this when you schedule a call here.
1 More Must do-Create customer case studies, photo galleries, and videos
Most builders do some of these so the key here is do something different that will set you apart from the rest. This is the part of our job that we love the most so if your to busy running the day to day like most of our clients then let us handle this part. Schedule a call and let’s make it happen.
Custom homes are a very personal, visual item requiring a large amount of time and money. They can be difficult to capture a potential customer’s attention without showing them the work that you’re capable of—but the most powerful way is to include case study or customer stories sections. These allow you to showcase your previous projects and use the power of your previous clients to attract new ones.
Collect photos, quotes, videos or testimonials from past customers who were happy with your custom home builds, and put them together into compelling pages to tell stories about each project. Showing a before and after, including a photo gallery with a statement or video clip from a customer talking about their experience is another great way to demonstrate what you can do.
By showcasing your skills and expertise, you can build trust and credibility with prospective buyers. This is important because it helps people understand why you’re qualified to complete a project like theirs.