Home Improvement Marketing-The 6 Most Important Contractor Marketing Ideas for 2022 to survive the Recession
I have been through several recessions in my businesses I have some pretty good war stories. My best advice would be when all your competitors are putting on the breaks you need to push the gas or electric these days! Make sure your core marketing strategies’ are solid. I consider the 5 marketing strategies below core so pay special attention to each. If you need help implementing these strategies click here and schedule a time to talk.
As the Internet becomes a critical step in the buyer’s journey, it’s important to invest in contractor marketing. To help you get started, we’ve compiled a list of 5 must do most important home improvement marketing ideas to get you through the recession.
1. Create a modern and updated website
Your website is the heart of your digital strategy. You use it every day to communicate with customers. So, why do most businesses still have outdated websites? Consumers say that a poorly designed website makes them less likely to purchase from a brand.
When you run an online marketing program, you drive traffic to your site. And it’s essential that you have an effective website so you can keep those leads on your page longer and convert them into sales.
If you want to make a good first impression with your audience and build trust, you must invest in a well-designed website. A clean, easy-to-use interface and responsive layout are just some of the ways you can improve your website’s aesthetics.
Most Website visitors visitors abandon a website within three seconds of landing there. Why? Because they don’t like what they see. In fact, over half of people will immediately bounce off a website with a poor design.
So, what does this mean for you? If you’re looking to increase conversions and grow your business, you need to update and modernize your website.
2. Search Engine Optimization (SEO)
Google fields over 1.2 billion queries per month. People are constantly conducting searches everyday, looking for information, local businesses, and products. They’re even searching for a construction business just like yours!
To help people find what they’re looking for, Google provides a variety of ways to rank high in search results. This includes optimizing your webpages with specific keywords. However, there’s one thing you must do above everything else—rank highly for those keywords.
If you want to appear in the search results related to your business, products and services, you’ll need to choose the right keywords. You can use keyword research tools to identify which words and phrases are most likely to lead customers to your site. Once you know what terms people are typing into the search bar, you can use those terms in your content and meta tags to improve your rankings.
More on SEO
Search engine optimization (SEO) is a long-term strategy that involves improving the visibility of your website.
The goal of SEO is to increase the number of visitors to your site by ranking highly in search results. It does this by optimizing your pages for keywords.
There are two main types of SEO: Onsite and Offsite.
Onsite SEO includes everything on your own website. Things like page titles, meta descriptions, internal linking, etc.
Offsite SEO is what happens outside of your website. Things like backlinks, social media shares, press releases, etc.
3. Local SEO-Claim your Google Business Profile listing
Local listings are an effective way to increase your visibility locally. When someone types “home repair” into the search bar, they’re probably looking for a service provider near them. Make sure that when they type in your city name, your company appears at the top of the search results.
When users conduct searches for local companies, Google compiles a long list of local companies that match the user’s search. Google displays these results in a box, called the Local Pack. Here are some things you can do to make sure people find your business when they use Google Maps.
1. Make sure you’re listed in Google My Business.
2. Fill out your profile.
3. Add photos.
4. Link your website.
5. Optimize your address.
6. Get reviews.
7. Update your hours.
8. Create a map.
9. Use the Google+ button on your website.
10. Share your posts on social media.
11. Answer customer questions.
12. Respond to negative reviews.
13. Offer coupons and deals.
14. Promote special events.
15. Ask for feedback.
16. Provide a phone number.
17. Set up a free account with Google Pay.
18. Sign up for Google Alerts.
19. Schedule appointments.
20. Send emails.
4. Content marketing
Content marketing is one of the best ways to get more organic traffic. It also helps to create a positive image for your business.
Content marketing is one of the most powerful ways to grow your business. According to HubSpot, companies that produce more content get more traffic from Google.
In fact, HubSpot found that businesses that publish 2+ pieces of content per month see a 300% growth in organic traffic. This means that if you’re not producing content right now, you’re losing potential clients.
You should be creating new blog posts regularly. This not only keeps your audience engaged but it also gives you something to talk about during interviews or networking events.
Another thing you can do is write guest articles for other blogs. Not only will this help you gain exposure, but it’ll also give you a chance to share your expertise with others.
Video content has become increasingly popular among online audiences. According to Hubspot, video views increased by nearly 50% between 2015 and 2016. Videos allow you to showcase your expertise and communicate effectively with customers. Plus, they’re easy to share on social media, making them a powerful tool for promoting your home improvement business.
In addition, you can start a podcast. Podcasting has become increasingly popular among B2B marketers. But if you’re not familiar with how to set up a podcast, then now might be the time to learn.
Podcasts aren’t as expensive as many think. All you need is a microphone, a computer, and a high speed internet connection. Once you’ve got all these things, you can start recording audio content and uploading it to iTunes.
Once you’ve uploaded your podcasts to iTunes, you can promote them through social media. You can even add links to each episode on your website.
Podcasts are a great way to engage with your audience and provide value. They also allow you to connect with influencers and experts in your industry.
5. Social Media Marketing
Social media marketing is another great way to generate leads. According to Hubspot, 80% of consumers prefer brands that interact with their followers.
It’s important to remember that social media isn’t just about posting pictures of yourself and your products. You should be using it to engage with your audience.
For example, you could ask questions or answer comments. Or, you could post videos or images. The key here is to always be engaging.
It’s also important to know who your target market is. Are they male or female? What age group do they belong to? How much money do they earn? These are all questions you should be asking yourself before you begin any kind of social media campaign.
6. Email marketing
Email marketing is still one of the best ways to promote your home improvement business. Many people use email to stay up to date on what’s going on in their lives, which means they’re likely to open emails from businesses they do business with. Emails also help you keep in touch with past customers, which increases your chances of getting repeat business.
Email marketing is an effective way to reach out to your customers. And, according to MailChimp, email marketing campaigns have a conversion rate of 3x higher than regular forms of advertising.
The reason why email marketing works so well is because it allows you to stay in touch with your audience. You can send out emails at different times throughout the day or week.
And, you can use autoresponders to make sure that every single person gets the same message. For example, you can tell your subscribers when a product goes on sale or when a new blog post comes out.
Our Contractor Marketing, Advertising and Consulting Services
I have been doing contractor marketing since 1992, and it would be fair to say that I have been through my fair share of recessions and that I’m a top expert with more experience than 99.9% of my competition in contractor marketing. My companies have created hundreds of millions in revenue and have helped home service providers improve their businesses, grow their businesses, increase profits, and then sell the businesses either directly or indirectly by opening up paths that had never been done before. We’ve done it all, and we’re ready to do it again.
We are experienced marketers, advertising experts, consultants, salespeople, and account managers. We know what works, and how to use it to help you succeed.
From the day you open your door to the day you retire, we can help you reach your goals faster and easier.