Top 12 Dentist Marketing Strategies for Practice Growth

12 Proven Dentist Marketing Strategies for Practice Growth

Effective dentist marketing is important for growing your practice and getting new patients. At Fast Digital Marketing, we know how to help dentists attract and keep patients. We've been doing search engine optimization, social media marketing, and web development for over 20 years. We use both new digital methods and traditional marketing to create a complete plan that works for dentists.

Let's look at 12 marketing strategies that really work for dentists. These strategies will help you grow your practice and get more patients. We've tested these methods and know they work well for dental practices today.

1. Make Your Website Easy to Find Locally

Having a good website is really important for dentists. Making your website easy to find in local searches can help more people in your area see it. This works well because most people look for a dentist close to where they live. Here's what you can do:

• Use your city and state in important parts of your website
• Use words people might search for, like "dentist in [your city]" or "emergency dental care in [your neighborhood]"
• Make sure your website works well on phones and loads quickly
• Create pages for each area you serve with information about that place
• Use special code to tell search engines important info about your practice

Doing these things can help people who are looking for a dentist in your area find you more easily.

2. Use Social Media

Social media is a great way to talk to potential patients and show what you know. We can help you use social media like Facebook, Instagram, and LinkedIn. These platforms let you show the human side of your dental practice and build trust with people.

Here are some good ways to use social media:

• Share helpful information and stories from happy patients
• Show pictures and videos of your office to help people feel comfortable
• Use ads to reach people in your area who might need a dentist
• Answer comments and messages quickly to show you care
• Use special features like Instagram Stories or Facebook Live to connect with people
• Work with local people or other health professionals to reach more people

3. Send Emails to Patients

Sending emails is still a great way to keep in touch with your patients and get new ones. Our guide can help you start sending good emails. Emails let you stay in touch with your patients and give them useful information.

To make your emails work well:

• Get people to sign up for your emails on your website and in your office
• Send regular emails with dental tips, news about your practice, and special offers
• Send different information to different groups, like families with kids or older adults
• Use automatic emails to remind people about appointments or give them care instructions
• Include clear ways for people to make appointments or use your offers in your emails
• Check how well your emails are working and make them better over time

4. Create Helpful Content for Your Website

Writing helpful content is a great way to attract new patients and show you know a lot about dentistry. We can help you write content that people and search engines will like. By regularly creating good content, you can appear higher in search results and be seen as an expert in dental care.

Good ways to create content include:

• Writing a blog with helpful articles about dental health
• Making videos that explain dental procedures or give oral health tips
• Using words in your content that people might search for
• Creating detailed guides about specific dental topics
• Sharing stories from patients to show how you've helped them
• Regularly updating the main pages on your website

5. Use Online Ads

Online ads can help you reach people who are looking for a dentist right now. We use smart technology to create ads that work well and don't waste your money. These ads can show up quickly and reach exactly the right people.

When using online ads:

• Set up ads for words people might search for, like "dentist" or "teeth whitening"
• Write ads that show what's special about your practice
• Show your ads to people in your area
• Add extra information to your ads, like your phone number or address
• Keep checking how your ads are doing and make them better
• Try showing ads to people who have visited your website before

6. Keep Your Google Business Profile Updated

Your Google Business Profile is often the first thing people see when they search for a dentist online. We can help you make your profile look great. A good Google Business Profile can help more people find you when they search for a dentist nearby.

To make your Google Business Profile work well:

• Make sure all your information is correct and complete
• Add good pictures of your office, team, and equipment
• Ask happy patients to leave reviews, and answer all reviews quickly
• Post updates and special offers on your profile
• Answer common questions people might have
• Make sure your practice name, address, and phone number are the same everywhere online

7. Start a Program Where Patients Refer Friends

When patients tell their friends about you, it's really powerful. Encourage your happy patients to spread the word. We can help you create a program that rewards patients for recommending you to their friends and family.

To make a good referral program:

• Give patients something nice for referring friends, like a discount on their next visit
• Make it easy for patients to tell others about you
• Keep track of who refers new patients so you can thank them
• Consider giving bigger rewards to patients who refer lots of people
• Tell patients about your referral program in different ways
• Train your staff to mention the program to happy patients

8. Get Involved in Your Community

Being active in your local community can help more people know about your practice and trust you. Here are some ways to get involved:

• Join local health fairs and community events
• Offer free dental check-ups or talks at schools or community centers
• Support local sports teams or charities
• Work with other local doctors to help each other
• Have open house events at your practice
• Volunteer to help people who can't afford dental care

9. Make Videos

Videos are popular and can show off your practice's personality and what you know. We can help you make videos that people will like and that will help more people find you online.

Try making these kinds of videos:

• Tours of your office to show people what it's like
• Videos that explain dental procedures
• Stories from happy patients
• Live Q&A sessions where you answer people's questions
• Behind-the-scenes videos of your team
• Short tips about taking care of teeth

10. Let Patients Book Online

Make it easy for people to make appointments with you. We can help you add online booking to your website. This makes it convenient for patients and might help you get more appointments.

When setting up online booking:

• Make it easy to use on phones and computers
• Send reminders about appointments by email or text
• Connect it to your scheduling system so you don't double-book
• Let new patients fill out forms online before they come in
• Show clear information about available times and services
• Let patients tell you why they're coming in

11. Take Care of What People Say About You Online

What people say about you online can really affect your practice. We can help you manage your online reputation. Having good reviews and comments online can help new patients choose your practice.

To manage your online reputation:

• Check what people are saying about you on different websites
• Ask happy patients to leave reviews
• Answer all reviews, good and bad, in a professional way
• Fix any wrong information you find about your practice online
• Keep your message the same across all websites
• Use tools to help you keep track of what people are saying

12. Keep Checking and Improving Your Marketing

To keep getting better, always look at how your marketing is working and make changes. This helps make sure you're using your money and time on the things that work best for your practice.

To check and improve your marketing:

• Use tools like Google Analytics to see how your website is doing
• Set clear goals for each marketing thing you do
• Look at your results often and change what you're doing if needed
• Ask patients how they found you and what made them choose you
• Keep track of important numbers like how many people visit your website
• Stay up to date on new marketing ideas for dentists

Effectiveness of Dentist Marketing Strategies

Google Business Profile

SEO

Referral Program

Reputation Management

Content Marketing

Key Points

• Google Business Profile is the most effective strategy at 90% effectiveness
• SEO, Referral Programs, and Reputation Management are tied at 85% effectiveness
• Content Marketing follows closely at 80% effectiveness
• These top strategies should be prioritized in dental marketing plans
• A multi-channel approach combining these strategies may yield best results

Conclusion

Using these 12 marketing strategies can really help your dental practice grow and get new patients. Each strategy is important in its own way and helps you reach and keep patients. By using all of these together, you can create a strong marketing plan that makes your practice stand out.

At Fast Digital Marketing, we're experts at helping dental practices like yours with marketing. We can create a plan just for you that fits what you need and can afford. We know every dental practice is different, so we work closely with you to find the best ways to help your specific practice.

Want to make your dental practice even better? Contact us today to learn how we can help you use these strategies and grow your practice. We know a lot about dentistry and marketing, and we can help you get more patients, keep the ones you have, and make your practice more successful. Let us help you build a great dental practice that stands out in your community and gives excellent care to your patients.